Download my basic marketing funnel map to create your own and identify gaps in your strategy.
Everything in marketing has crossover, and this isn’t a set of rules, it’s just a different way of looking at what you’re doing to communicate with patients. You can make a longer more detailed funnel if you like, but the purpose of this exercise is to:
- Identify gaps in your strategy
- Reset expectations for channels (are you expecting something to deliver leads that just won’t do that?)
A practical example: Maybe you’re doing great at social media, but aren’t consistent enough with B&A photos or reviews. You’d be investing a fortune in social but never giving that person what they need to seriously consider you.
Download the Google Doc here and make a copy to edit your own.
Let me know what you think!