Along with being a whole lot of fun, being a guest on a podcast has some great marketing advantages. Here are a few:
1/ You can’t screw it up!
Ever wish you could go back and say something differently? Luckily, meticulous podcast editors exist. Editing makes everyone sound amazing and if you want to restate anything, you just do it. The best version of you is preserved for the audience now and in the future.
2/ No hair or makeup required.
Just sit down and talk, don’t worry about your outfit, lighting, hair, makeup, angle of your chin, etc. It’s as easy as it gets.
3/ People choose the doctor who makes them feel comfortable.
Whether dozens, hundreds, or thousands of people listen, if one or two get to know you and choose you as their surgeon, that’s a win.
4/ Their audience becomes your audience.
Appearing on another podcast gets you access to thousands of people who probably haven’t heard of you yet. If that podcast episode is also linked to your website & social, anyone who listens can also learn more and move forward.
5/ Demonstrate your expertise.
Being a guest on a podcast not only showcases your personality, but also your rich knowledge. The more episodes you’re featured on, the wider your reach.
6/ Repurpose your episode into content for your website & social media.
Incorporate your podcast episodes into your practice website, keeping website visitors on the page longer and giving prospective patients extra confidence that they’ve truly found the best doctor. Share clips on Instagram or TikTok to save time on content creation and help prospective patients get to know you.
7/ It’s free
You don’t have to spend any money to be a guest. That’s free marketing. Boom. (Except for your time, of course.)
Want to give it a try? Be our guest!
We are always on the lookout for great guests for our podcasts & the others we partner with. It’s a great way to stick your toe in the water of podcasting, and drive lasting, memorable exposure for your practice.
Fill out this little form here to tell us what you’d like to talk about and we’ll put you on the list!